4C Insights | REVIEW
FeaturedCustomers.com Review, 2019/11
4C Insights specialises in building technology that makes TV and social media work better together.
This is increasingly important as more and more brands consider switching spend from TV to Facebook and other social platforms.
Based out of the US, 4C helps clients with campaign setup, optimisation, cross border campaign management, audience management, reporting and analytics; working mostly with clients from the Consumer Packaged Goods, Entertainment & Media, Financial Services, Technology, Telecom and Travel industries.
4C Insights provides the following services:
BUSINESS OUTCOMES MEASUREMENT
4C Insights compared with Bionic
Proprietary performance optimisation features available through Bionic, not available through 4C Insights include:
Universal Marketing Bridge
Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for real-time unified campaign optimisation
Goal Pipeline for Automatic Purchase Funnel Optimisation
Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.
Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.
Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)
Automatic Budget Management
Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.
Automatic Management Style Adjustment
Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.
Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.