AdEspresso | REVIEW
G2 Review, 2019/11
AdEspresso was acquired recently by HootSuite and they set out to enable clients to quickly create, analyse and optimise their Facebook Ads. Within the AdEspresso tool, you can edit, clone or delete your ads and targeting.
AdEspresso provides some optimisation rules such as pausing under-performing ads or allocating budget to the best ads, which will become impossible for them with the introduction of Campaign Budget Optimisation.
AdEspresso is based in Milan, Italy; which is what you’d expect for a Facebook ads coffee brand! AdEspresso is a good option for micro-budgets with prices from $69 where ad spend is less than $3,000 per month.
AdEspresso services to help with performance improvement on Facebook include:
Create Your Campaigns
Analyse Your Campaign
Optimise Your Campaigns
Automatic Page Post Promotion
AdEspresso compared with Bionic
Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through AdEspresso by HootSuite include:
Universal Marketing Bridge
Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for real-time unified campaign optimisation
Goal Pipeline for Automatic Purchase Funnel Optimisation
Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.
Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.
Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)
Automatic Budget Management
Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.
Automatic Management Style Adjustment
Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.
Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.