Untangling Conversion Optimisation across Facebook, Google and Amazon

How do you manage the challenge of attributing revenue to marketing across distinct platforms such as Facebook, Google and Amazon. This is exactly the topic addressed in this fireside conversion at eCommerce Expo 2019, London with leaders from digital marketing; Nick Cudahy of All Response Media, Lucy Allen of Dialectic Inc, Alexander Hawkesworth of GroupM and our own Keith O’Reilly, Bionic’s Chief Product Officer. This session was kindly facilitated by Steve Doyle.

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Brendan Hughes
Tips on Managing User Engagement on Paid Content

If you’re active on social media, you understand the importance of interacting with users who engage with your content. But simply participating in discussions surrounding your brand online does not make a successful moderation strategy, especially in the case of paid social media content, where financial investments are involved. 

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Olga Osokina
Bionic Opens London Office

Martech provider Bionic have announced their expansion with a UK headquarters office in London. The pioneers of intelligent Universal Marketing solutions, Bionic already have offices in Dublin and Johannesburg.

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Olga Osokina
Top 5 Ways for iGaming Brands to Improve Paid Social ROAS

The online gambling and casino industry has evolved rapidly over the past 10 years thanks in large part to a ruthless focus on marketing performance, especially on mobile. Direct response channels such as paid search and affiliates have fed the hunger for finding highly intentful audiences at low acquisition costs. Paid Social may have been late to the table but is rapidly catching up.

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Brendan Hughes