Bionic Opens London Office

Martech provider Bionic have announced their expansion with a UK headquarters office in London. The pioneers of intelligent Universal Marketing solutions, Bionic already have offices in Dublin and Johannesburg.

Located at 16 Upper Woburn Place, London, WC1H 0AF, the new office will facilitate quicker onboarding and localised concierge services for partners and clients. The expansion was necessitated by the rapid uptake of such Bionic products as the Universal Marketing Bridge, which enables clients to create unified marketing campaigns and optimise performance across social media, search engines, video and display advertising.

“It’s a privilege to open the London headquarters”, said Richard Parboo, Bionic’s new Commercial Director UK. “Our intelligent solutions for B2C brands reduce time and costs whilst improving KPIs, so I look forward to understanding the marketing challenges of our local partners and clients and supporting them in achieving their goals”.

Along with their office expansion, Bionic have also become a member of the Internet Advertising Bureau (IAB). Brendan Hughes, chief executive of Bionic, expressed himself “delighted that the need to open a UK headquarters in London came about so quickly. We will work with the IAB on our shared objective of improving the digital advertising experience especially for those engaged in cross-platform campaigns”.

Jon Mew, CEO, IAB UK welcoming Bionic to the IAB said; “It’s great news that Bionic have, with the opening of their London office, become IAB UK members. Our mission to build a sustainable future for digital advertising is only achievable if we have support and input from all areas of the digital supply chain. We look forward to working with Bionic to help us realise this goal.”

About Bionic

Established in 2011, Bionic supply intelligent automation software and services for social marketing that deliver significant improvements in return on advertising spend. The pioneer of Universal Marketing technology, Bionic set the standard for improved online and offline conversions via unified marketing campaigns across Facebook, Google and other major platforms.

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Olga Osokina