Introducing Dynamic Goal Funnel Visualisation
Bionic’s new dynamic Goal Funnel visualisation charts enable you to quickly review the performance of your Facebook and Instagram campaigns right across your customers’ purchase journeys.
As I'm sure you know, when you import a campaign into Bionic for optimisation, you can completely customise your Goal Pipeline to ensure that Bionic automates campaign management based on the metrics that are crucial for you.
Today we are really excited to release our new Goal Funnel Chart where you can see how each goal in your Pipeline is performing against preceding goals.
The chart visualises in real time the performance of each step in your Goal Pipeline; however you have set that up. You will see the absolute numbers together with the conversion rate between steps.
In addition you will be able to track performance of each step in the Goal Pipeline for the entire lifetime of the campaign.
Interested in the percentage of link clicks to purchases? Just toggle on those two values and there you have it. All other elements are hidden automatically and the chart recalculates conversion values.
If you are using our Google Campaign Manager Bridge (hint; if you have GCM you should be) you will see your Floodlight event performance on the same chart!
The Goal Funnel Chart allows you to quickly see if there are any issues with conversion rates or tracking across your customer purchase journey, which can be difficult to spot through other mechanisms.
Let us know what you think, we would love to know and please let us know if you have any question or feedback. Simply log into Bionic today and check out your campaign’s Goal Funnels.