Kenshoo | REVIEW

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G2 Review, 2019/11

16 Kenshoo Facebook Management Review

Kenshoo enables automated creation, management, and optimisation of paid social campaign.

Kenshoo offers software and managed services for the Facebook Ads properties, Pinterest Ads, Google AdWords, BingAds, Amazon Marketing Solutions, Apple Search Ads and SnapAds.

Kenshoo are a large multinational organisation with offices throughout the US and in locations as diverse as Singapore, Tokyo and Mexico.

Kenshoo services to help with performance improvement on Facebook include:

  • Kenshoo Creative Manager and Automated Actions

  • Kenshoo’s Personas

  • Kenshoo’s advanced machine learning

Kenshoo compared with Bionic

Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through Kenshoo include:

  • Universal Marketing Bridge

Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for  real-time unified campaign optimisation.

  • Goal Pipeline for Automatic Purchase Funnel Optimisation

Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.

  • Automatic Bidding

Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.

  • Automatic Pausing

Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired).

  • Automatic Budget Management

Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.

  • Automatic Management Style Adjustment

Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.

  • Data Connect

Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.