Nanigans | REVIEW

4+ Star Facebook Management Review

4.6 Review, 2019/11

7 Nanigans Facebook Management Review

Nanigans software features programmatic media buying, predictive revenue optimisation, and real-time business intelligence across different marketing platforms including Facebook.

Nanigans sets out to provide marketing teams with “battle-tested” ad management software and support.

The company is headquartered in Boston with offices in New York, San Francisco, London, Singapore, and Seoul.

Nanigans services to help with performance improvement on Facebook include:

  • Strategy

  • Acquisition

  • Retargeting

  • Nanigans University

Nanigans compared with Bionic

Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through Nanigans include:

  • Universal Marketing Bridge

Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for  real-time unified campaign optimisation

  • Goal Pipeline for Automatic Purchase Funnel Optimisation

Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.

  • Automatic Bidding

Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.

  • Automatic Pausing

Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)

  • Automatic Budget Management

Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.

  • Automatic Management Style Adjustment

Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.

  • Data Connect

Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.