RevealBot | REVIEW

4+ Star Facebook Management Review


Capterra Review, 2019/11

9 RevealBot Facebook Management Review

RevealBot offers an ads management service that helps marketers create ads in bulk in order to cut down on the time required to create multiple variants.

RevealBot pitches itself as a more advanced and cheaper alternative to AdEspresso : “At Revealbot, we’re big fans of AdEspresso and we think they’ve done a great job simplifying the Facebook Ads Manager experience to make it simple for anyone to use…On the other hand, RevealBot is made for experienced Facebook Ad pros who know their way around the Facebook Ads Manager like the back of their hand.” Quite a pitch!

RevealBot services to help with performance improvement on Facebook include:

  • Rules constructor

  • Custom metrics

  • Metrics comparator

  • Rule frequency check

  • Bulk ad creator

RevealBot compared with Bionic

Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through RevealBot include:

  • Universal Marketing Bridge

Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for  real-time unified campaign optimisation

  • Goal Pipeline for Automatic Purchase Funnel Optimisation

Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.

  • Automatic Bidding

Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.

  • Automatic Pausing

Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)

  • Automatic Budget Management

Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.

  • Automatic Management Style Adjustment

Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.

  • Data Connect

Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.