4+ Star Facebook Management Review

4.8 Review, 2019/11

5 ROI Hunter Facebook Management Review

ROI Hunter is  marketing automation platform with a focus on e-commerce. They aim to make e-commerce advertising easy, scalable and more efficient. Their focus is on utilising third party product data, automation, creative and video generation at scale.

ROI Hunter has offices in locations as diverse as India, Brazil, Poland, Czech Republic and Singapore. Their client portfolio includes Sports Direct, Citröen, Farfetch, Souq, Al-Quarashi or Allegro.

ROI Hunter services include:

  • Integrated Video Editor

  • Dynamic Slideshow

  • Video Collection

  • Dynamic Creative Optimisation

  • Product Catalog Manager

  • Campaign Manager

  • Refine Audiences

ROI Hunter compared with Bionic

Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through ROI Hunter include:

  • Universal Marketing Bridge

Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for  real-time unified campaign optimisation

  • Goal Pipeline for Automatic Purchase Funnel Optimisation

Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.

  • Automatic Bidding

Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.

  • Automatic Pausing

Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)

  • Automatic Budget Management

Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.

  • Automatic Management Style Adjustment

Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.

  • Data Connect

Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.