4+ Star Facebook Management Review


G2 Review, 2019/11

4 Facebook Management Review

Based out of Finland, automates each step of social advertising in its own platform with a particular focus on creative production and ad-buying for Facebook and Pinterest.

Smarty sets out to make it easier for brands to produce, test, and optimise their ads while cutting down on manual work. Smartly sets out to differentiate itself by offering best-in-class service, ranging from around-the-clock support to managed service and creative insights to help brands stay one step ahead.

Pricing with starts at €2,500 or 5% of your media spend, whichever is greater. provides the following services:

  • Manage campaigns

  • Optimise performance

  • Access reporting compared with Bionic

Proprietary Facebook Ads performance optimisation features available through Bionic, not available through include:

  • Universal Marketing Bridge

Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for  real-time unified campaign optimisation

  • Goal Pipeline for Automatic Purchase Funnel Optimisation

Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.

  • Automatic Bidding

Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.

  • Automatic Pausing

Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)

  • Automatic Budget Management

Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.

  • Automatic Management Style Adjustment

Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.

  • Data Connect

Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.