Sprinklr | REVIEW
G2 Review, 2019/11
Sprinklr’s mission is to mission is to enable “every organisation on the planet to make their customers happier”.
With a focus on customer experience, Sprinklr’s Unified Front Office helps brands to develop a unified view of their customers’ interactions across marketing, advertising, research, care, and engagement.
Based out of NYC with nearly 2,000 staff, Sprinklr is a beast of Facebook campaign management with a toolkit that aims to help marketers increase Return on Ad Spend (ROAS) using a mix of integrations, AI & automation.
Sprinklr services to help with performance improvement on Facebook include:
Real time optimisation driven by AI & Automation
Re-use top-performing content across channels, markets and Business units.
Contextual Collaboration across brand & agency partners
Streamlined, Automated, Dynamic Ad Building and AI-based optimisations
Real Time, Collaborative, Automated Unified Dashboards across Business and Channel metrics
Sprinklr compared with Bionic
Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through Sprinklr include:
Universal Marketing Bridge
Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for real-time unified campaign optimisation.
Goal Pipeline for Automatic Purchase Funnel Optimisation
Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.
Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.
Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired).
Automatic Budget Management
Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.
Automatic Management Style Adjustment
Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.
Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.