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CHAIRMAN

CIARAN FITZGERALD

Ciaran is a former Irish rugby union player. He captained Ireland to the Triple Crown in 1982 and 1985, and the Five Nations Championship in 1983. Fitzgerald also captained the Lions on their 1983 tour. He established and managed a number of companies in the Advertising sector including co-founding in-store media specialist Visualise Group.

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CHIEF EXECUTIVE

BRENDAN HUGHES

Brendan has led e-commerce and digital marketing teams across numerous high-growth consumer-facing organisations. He has a deep understanding of the both the challenges and opportunities faced by digital marketers in growing revenue through digital and multi-channel product and marketing innovation.

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CHIEF PRODUCT OFFICER

KEITH O’REILLY

Keith is a Bionic co-founder with 15+ years experience in product development for advertising across online, offline, in-store and social media.

Keith brings experience of both executing strategies as well as building and developing great, effective and successful teams. Keith is co-founder of Visualise Group.

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FINANCE DIRECTOR

HILARY KNOX

Hilary is a chartered accountant with 10+ years experience in the area of financial planning, reporting & analysis and statutory & regulatory reporting. Hilary has worked with a global telecommunications provider in a highly regulated, fast paced, results driven environment.

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COMMERCIAL DIRECTOR (UK)

RICHARD PARBOO

Richard has over 15 years of digital experience with a strong track record in commercial growth, P&L responsibility & building successful teams.

Richard has managed online advertising revenues for Europe's best known digital brands including AOL, MySpace and ITV with clients across all verticals supporting their optimal use of digital advertising technology

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COMMERCIAL DIRECTOR (SA)

ANDREW SOLOMON

Andrew is a recognised business leader in South Africa with extensive experience in blending technology and advertising.

Andrew manages Bionic Africa, a partnership between Bionic and Primedia, the region’s leading media conglomerate with interests in broadcasting, outdoor and out of home media.