Yotpo | REVIEW
G2.com Review, 2019/11
Yotpo is a user-generated content marketing platform for eCommerce stores and on-line services.
Yotpo helps merchants generate reviews, photos, and Q&A and use them to drive traffic and sales through social media, on-site engagement, paid ads and more.
Based in Israel and with offices in the US, Yotpo provides options for ecommerce brands to maximise their traction with user-generated content.
Yotpo enables brands to push customer content to their Facebook page and achieve lower CPA by turning reviews into paid ads.
Yotpo compared with Bionic
Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through Yotpo include:
Universal Marketing Bridge
Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for real-time unified campaign optimisation
Goal Pipeline for Automatic Purchase Funnel Optimisation
Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.
Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.
Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)
Automatic Budget Management
Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.
Automatic Management Style Adjustment
Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.
Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.